The technology used nowadays for fishing is absolutely crazy and we mean that in a good way.  It started with basic fish finders and has now advanced to live sonar imaging and underwater cameras.   These inventions are good for anglers in terms of catching more fish.  But are all […]

It’s probably fair to say that ice anglers are a bunch of gear junkies.  We love all the tackle, tip-ups, ice augers and flashers.  But most of all, we love collecting an assortment of ice fishing rods.  Rods for jigging, rods for deadsticking and even ice rods for different species. […]

Winter is here and we’ve got crappie on the brain.  Whether you are targeting slab crappie the size of dinner plates or just looking to get some tasty fillets, gearing up with a few top lures is essential. Crappie are not alway easy to catch but you don’t need a […]

You never know what situation you’ll find yourself in while ice fishing.  But one thing is for sure.  Having the right ice fishing sled will make or break your day.  Dragging a behemoth sled out for a quick evening trip to chase a few perch leads only to aching muscles.  […]

In the age of YouTube, ice fishing channels have boomed in popularity and plenty of stars have been born.  For fishing vlog owners, it’s a prime opportunity to market innovative new gear.   One notable testament to this trend is Frostbite Co.  Created by YouTube anglers, Alex Peric and Aaron […]

No gamefish captivates avid ice anglers like the walleye.  Everything from their thrilling aggression to the their mouth watering fillets drives anglers to the point of obsession.  Each year thousands take to the ice in pursuit of big “eyes” that lurk below. Ice fishing for walleye is a subtle art.  […]