In the age of YouTube, ice fishing channels have boomed in popularity and plenty of stars have been born.  For fishing vlog owners, it’s a prime opportunity to market innovative new gear.   One notable testament to this trend is Frostbite Co.  Created by YouTube anglers, Alex Peric and Aaron […]

No gamefish captivates avid ice anglers like the walleye.  Everything from their thrilling aggression to the their mouth watering fillets drives anglers to the point of obsession.  Each year thousands take to the ice in pursuit of big “eyes” that lurk below. Ice fishing for walleye is a subtle art.  […]

You can’t start ice fishing until you drill through the ice.  Luckily, there are more ice auger options than ever before.  There is, of course, the tried and true manual ice auger for anglers needing a good work out.  Or, you have gas powered behemoths that chew through feet of […]

Nothing quite gets me in the mood for ice fishing like shopping for new gear.  But when I am planning to shell out a few hundred bucks on a new auger, I do my research first.  This year my efforts paid off and I have found my new favorite way […]

With all the new ice fishing technology, fish hardly stand a chance.  Today’s flashers are more sensitive than ever and underwater camera technology continues to gain momentum.   All these electronics are obviously a great boon for modern day ice anglers.  Yet, deciding which to buy is fraught with its […]

There are a ton of ice fishing rods on the market these days.  Rods for jigging, rods for bait and even rods designed for specific species of fish.  But if there is one rod that has stood the test of time, it’s the noodle rod.   Few anglers hit the […]